Online Marketing Freelancer

SEA & SEO Experte

Google Ads Freelancer

With Google Ads (formerly: AdWords), advertisers can place ads on Google and its partner sites. Ads are displayed using specific keywords (search terms) that the advertiser has stored in Google Ads. Billing is based on the Cost per Click (CPC) model or, in the Display Network, also on Cost per Mille (CPM). To rank at the top of the search engine results pages (SERPS), the advertiser needs high quality and a certain CPC to be higher in ad rank than their competitors.

I already have over 10+ years of practical experience in Google Search, Display, and Google Shopping. Furthermore, I have obtained all Google Ads certifications, thus achieving the Google Ads Expert status. As a freelancer, I can quickly and goal-oriented create campaigns for search engines and set them up profitably in the long term.

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Google Ads Inquiry - The Process

Before I start working with you on the Google Ads campaigns, I will first arrange an appointment with you to discuss the entire online marketing strategy and the Google Ads account. Afterward, you will receive a special briefing to enter the goals and expectations into the document. As soon as I receive the briefing back, I will create a customized offer.

Once I have gained an overview, I will create a detailed keyword research with corresponding SEA ads and send them to the client. If the client is satisfied with these creations, I will set up the campaigns in the account and upload them paused. After this step, I will inform the client and wait for their "GO". As soon as the campaigns are running, I will optimize them from the beginning to achieve the best results for the client and the account.

If you want to start fresh with your Google Ads campaigns or are dissatisfied with your previous results, please contact me now.

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Advantages of my Google Ads Consulting

Many years of practical experience (over 10 years) in search engine advertising (SEA)
Personal contact person for all relevant matters
Permanent monitoring of all key figures / goals
Identification of further optimization potential
Regular reporting of the entire account

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Why rely on a Google Ads Freelancer?

As a certified Google Ads Freelancer, I implement your campaigns quickly and according to your needs. The biggest advantages are that you can contact me directly at any time and the prices are significantly cheaper than with large agencies. Through my many years of practical professional experience in various areas of online marketing, I support you in all topics independently, transparently, goal- and results-oriented. As a small or medium-sized company, you can achieve good results in a short time.

However, anyone who has never dealt with Google Ads not only invests valuable time but usually also chooses the wrong path in the end. Because due to ignorance, a lot of money can be senselessly wasted in online marketing. With me as your Google Ads expert, you save time, nerves, and money, because I professionally implement your requirements, control the campaigns for required key figures, and continuously optimize the entire account for better performance. I also ensure that your website achieves a positive and higher ranking on Google and Bing in a short time.

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Search Campaigns in Google Ads

The use of an SEA campaign in the Google Search Network is one of the easiest ways to increase traffic to your website. It is the most effective type of online advertising, as the user actively searches for your products, which are offered on your website. Ads on Google are compensated via Cost-per-Click (CPC). For you, this means that costs only arise when a user clicks on an ad and is directed to your page. As soon as this high-quality traffic is on your site, "only" the conversion, lead, or purchase needs to be made. This area then falls under Conversion Rate Optimization (CRO). I will discuss this part with you during the strategy meeting.

Remarketing campaigns

Remarketing or retargeting campaigns are used for both Display and Search campaigns. Remarketing campaigns are used for users who have already been on your website but have not achieved the desired conversion. For example, a user has added a specific product to the shopping cart but then did not buy it. This user can now be re-engaged in the Display Network with the help of a banner, with the goal of leading them back to your website to complete the purchase. In Google Search, a bid adjustment can be made for a remarketing campaign so that your own CPC bid is higher and your own Google ad is therefore placed higher than before. Furthermore, an additional discount or bonus can be offered to the user to improve the conversion rate. This form of behavior-based advertising is extremely effective because the target group can be precisely adapted to what suits your company.

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Advantages of Google Ads

Pull marketing (user actively searches for your product)
Success is very measurable

Budget is easy to determine
Permanent optimization
Low wastage
High flexibility

Disadvantages of Google Ads

Know-how is required
High costs due to wrong settings

Frequently Asked Questions

For whom are Google Ads worthwhile?

Google Ads is a very good option for companies that want to specifically address their target audience and effectively optimize their marketing strategy. Companies can get the most out of their advertising thanks to the variety of ad formats and the ability to measure results.

How much should you spend on Google Ads?

At the beginning of the campaign, an average daily budget between € 10 and € 50 should be set. Once the budget has been set, the Google Ads account and the associated campaigns should be checked daily.

When do you pay for Google Ads?

Google Ads is a pay-per-click model. The company only has to pay when the ad is actually clicked and thus redirected to the website or landing page.

Are Google Ads campaigns effective?

Google Ads campaigns can be very effective because potential customers actively search for relevant products or services (pull marketing). The effectiveness of Google Ads depends on the quality of the ads, the selection of the right keywords, target group targeting, and the budget.

How long should Google Ads run?

There is no fixed rule for how long Google Ads campaigns should run - it depends on the individual goals and the type of advertising campaign. Companies run continuous and long-term Google Ads campaigns to maintain a constant presence and steady traffic on the website. Other companies run short-term campaigns to promote special events, offers, or seasonal topics.

If you are looking for a dedicated Google Ads Freelancer who will go through thick and thin with you, then contact me now. You can send me an email to info@nicokuch.de or use my contact form. I look forward to your inquiry.